Why You Need to Upgrade Your Website to Https

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Google Has Announced a Deadline to Upgrade Your Website

As published in the Search Engine Journal today,

“Google has announced a deadline of July 2018 as the date for when Chrome will begin explicitly warning users if a site is insecure.” The SEJ article further states that “more than 50 percent of Internet browsers worldwide are Chrome, meaning this change may have a significant impact on web publishers.”

What you can expect

“A prominent warning may affect how secure users feel and may cause some visitors to leave a site, which will negatively impact a sites bounce rate, advertising impressions, affiliate clicks, and e-commerce sales.”

How Will Chrome Warn Users of Insecure Pages?

“A prominent warning will be shown in Chrome’s address bar (also known as the Omnibox), indicating that an insecure website is “Not secure.” This warning will show for all http websites.

Google’s announcement was firm about their goal to warn users of insecure sites, with the intent of further shepherding more web publishers into upgrading to HTTPS.

“Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default.”

Image showing an example of what the security warning will look like in Chrome's browser address bar.Google’s announcement provided an example of how the “omnibox” address bar security warning will appear.

Will Chrome Display a Warning on Mixed Content Pages?

“Google’s announcement did not explicitly address whether mixed secure/insecure web pages will trigger the warning. But it may be safe to assume that these kinds of pages that display a mix of secure and insecure content will trigger a warning.

According to Google, Chrome’s Lighthouse web page auditing tool can identify what web page elements are triggering a mixed content warning:

“Mixed content audits are now available  to help developers migrate their sites to HTTPS in the *latest Node CLI*  version of Lighthouse, an automated tool for improving web pages. The new audit in Lighthouse helps developers find which resources a site loads using HTTP, and which of those are ready to be upgraded to HTTPS simply by changing the subresource reference to the HTTPS version.”

Worldwide Impact of Chrome HTTPS Security Warning

“The impact will be felt more keenly in some countries than in others. But even in countries where the use of Chrome is low, this still represents 39 percent of Internet browsers.

The need to update to HTTPS is especially important in regions such as South America, where Chrome use is as high as 74.04 percent and Israel, where 66.77 percent of Internet traffic is on Chrome.”

To help our clients we have started offering this service and are running a $59 special till the end of March, 2018.  To order the special, please contact us at Results Marketing Email

Stay safe and keep all your website traffic!

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