..the 3 most vital factors for the survival of any business

What is SEO

Search Engine Optimization simply put is the process of making sure that the search engines will find and present your webpage when someone searches for a specific term, or as we call it keyword or keyword phrase.

The goal is to get your web page ranked as highly on page one - organically - as humanly possible.

Many website owners do not "get" that prospects do not search for them by name or URL of their website. They forget that new prospects most likely are not already aware of their business presence. Nor do they understand the importance of getting a high ranking for their website on page one.

Being listed at the top of page one not only provides the greatest amount of traffic to your website, it also instills trust in consumers as to the worthiness and importance of the company or website.

All major search engines operate on the same principles sending out automated search bots to crawl the web, follow links, and index content in massive databases. However, this artificial intelligence has many technical limitations that can cause major problems with inclusion and rankings. A good SEO specialist is aware of them and knows how to optimize a website to help the search engines robots do their job.

One important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Even though search engines bots (spiders) have become more sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

There are 2 aspects to SEO:
  • On-site SEO -- the things we can do to help the search engine robots find, index and love your webpages

  • Off-site SEO -- this involves building links to your website through various means, as well as traffic driving strategies.
  • What is Local Search

    Local Search, also known as map marketing is the process of getting your business listed on Google, Bing and Yahoo maps.

    The goal of any local business marketing strategy must be to gain one of the top 3 spots on the Google map, as well as page one on Bing and Yahoo!

    Additionally, buyers search the web from many different places. There are thousands of websites and directories where businesses can create free business listings. Some you may already have heard about include Yelp, Merchant Circle, Local, Internet Yellow Pages, Smart Pages, Hotfrog, Angies List, etc. Many of these directories also allow for consumers to leave reviews for the business they dealt with.

    Each new listing created increases your chances of being found by new customers or clients.

    The process goes hand in hand with general SEO, and as with SEO, the tasks are complex and the rules keep changing. This is best left to a professional.

    Here are the typical action steps we take to get your website ranked organically and on the map:
    • Keyword and Category Research
    • Competition Research
    • Website Content Optimization
    • Website Image Optimization
    • Link Building through various channels
    • Traffic Generation through channels
    • And numerous other task as determined by competitor research
    It is vital that a search engine specialist stay current and know what he/she is doing.