Google My Business and Why Every Business Should Have It
In an article written by Matt Southern of Search Engine Journal, he writes
“The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey.”
Key Findings from the Survey
In addition to the rise of Google My Business signals, here are some other notable highlights from the survey:
Review signals are up 17% year-over-year, and up 43% compared to 2015.
The importance of keywords in reviews is on the rise.
Links are still working as well as ever.
Citation signals are down 37% but considered no less important to local search.
The top negative local ranking factors include incorrect information in a GMB listing.
Results of the 2018 Local Search Ranking Factors survey are based on the expert opinions of local search authorities.
The full survey can be viewed here.
I have always been a big believer in local search aka Google My Business and Bing Places, especially for Mom and Pop stores. A page one Google/Bing local listing is far more important to a small business than spending money on SEO! Furthermore, getting a listing in business.google.com and Bing Places is free, however getting them displayed on page one on Google and Bing is an art and science, and best left to a professional. The days when hanging out a shingle to attract new business are gone for sure. Every business needs online visibility to stay competitive. Yet, I still see many businesses that do not yet avail themselves of this marketing opportunity.
Consumers now want to find products and services on their terms and when they want or need, therefore, having a prominent online visibility is the key to making the phone ring or customers stepping foot into a store.
Why not start 2019 with developing a strong dominance on the Internet?