Marketing Tactics / 4 posts found

how to create better Facebook ads

How to Create a Better Facebook Ad

by admin_birgitta23
I published “how to create a better Facebook ad” originally on my other website – https://c8yourdreams.com – a site devoted to aspiring online entrepreneurs.  But this article is pertinent for this website as well, so here it is: How to create a better Facebook ad is a question I get asked a lot. And, although creating an ad on Facebook may look easy, an attractive and engaging Facebook ad is the result of a combination of effective strategies. No advertisement can be declared to be perfect as some ads work better than others due to various reasons. The competition in […]

Five technology + trends changing digital marketing in 2020

by admin_birgitta23
30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. How to keep consumer trust amidst heightened data privacy concerns. The essentials of social proof and how to leverage it to reduce friction and increase customer lifetime value. With eCommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. As technology advances, so do consumer expectations for […]

Why You Need to Upgrade Your Website to Https

by admin_birgitta23
Google Has Announced a Deadline to Upgrade Your Website As published in the Search Engine Journal today, “Google has announced a deadline of July 2018 as the date for when Chrome will begin explicitly warning users if a site is insecure.” The SEJ article further states that “more than 50 percent of Internet browsers worldwide are Chrome, meaning this change may have a significant impact on web publishers.” What you can expect “A prominent warning may affect how secure users feel and may cause some visitors to leave a site, which will negatively impact a sites bounce rate, advertising impressions, affiliate clicks, and e-commerce […]
3 Best Ways to Optimize Your YouTube Videos and Get More Targeted Views

3 Best Ways to Optimize Your YouTube Videos and Get More Targeted Views

by admin_birgitta23
Now that more and more local businesses are adding video marketing to their online marketing mix, I am asked this question often: “How do I get my videos ranked on YouTube and Google?” With that in mind, I would like to share with you a good article I found on www.socialmediaexaminer.com that does a good job explaining what to do So, here it goes: Reach Local Audiences by Adding a Location to Your Videos Adding your location to your YouTube videos will make them geographically searchable, which can help you get more quality views. It’s better to focus on getting 100 quality views […]