General Business / 4 posts found

4 Ways to Get More Google Reviews

by admin_birgitta23
I saw this article on www.postcardmedia.com on Google reviews and since it is so pertinent to marketing in general and online marketing in particular I wanted to share. The article states: Have you ever searched for a new local dentist, restaurant, landscaper, etc., and noticed that one business had 26 Google reviews full of 5-star ratings — while a competitor had a couple — or even ZERO Google reviews? Ask yourself this: What do you think about a business with just one or two reviews (or worse, none)? Your trust in them automatically plummets, am I right? Any time you see […]

Google My Business and Why Every Business Should Have It

by admin_birgitta23
In an article written by Matt Southern of Search Engine Journal, he writes “The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey.” Key Findings from the Survey In addition to the rise of Google My Business signals, here are some other notable highlights from the survey: Review signals are up 17% year-over-year, and up 43% compared to 2015. The importance of keywords in reviews is on the rise. Links are still working as well as ever. Citation signals are down 37% but considered no […]

How to Deal with Negative Reviews

by admin_birgitta23
Negative online reviews can be very damaging to any business and unfortunately, cannot be totally avoided.  But how does one deal with negative reviews posted online, justified or not?  In my business, this question has come up a few times this last month, and in doing some research on this very topic, I came across this blog post that I would like to share: The management of reviews is like herding cats in a leased warehouse with no key to get in. Now, if you own that warehouse, you have control. Did you know that responding to a negative review on any directory or […]

How to Leverage PowerPoint Presentations for Greater Online Exposure

by admin_birgitta23
File sharing is a fairly well-known SEO strategy but generally, people think about sharing videos, pdf and image files.  But did you know that you can also share your PowerPoint Presentation (PPT) files? For those not familiar with the concept, PPT submission is the act of sharing/uploading a PPT (Microsoft Powerpoint Files/Presentation Files) to websites that allow the users to do so (see a list of sites below). PPT presentations are seen as highly relevant content that has visual and graphic assets. The Benefits of PPT Submission: Submitting PowerPoint presentations on various websites will help your website and brand gain massive […]