Internet Marketing Services Vallejo
Google My Business and Why Every Business Should Have It
In an article written by Matt Southern of Search Engine Journal, he writes “The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey.” Key Findings from the Survey In addition to the rise of Google My Business signals, here are some other notable highlights from the survey: Review signals are up 17% year-over-year, and up 43% compared to 2015. The importance of keywords in reviews is on the rise. Links are still working as well as ever. Citation signals are down 37% but considered no […]
How to Deal with Negative Reviews
Negative online reviews can be very damaging to any business and unfortunately, cannot be totally avoided. But how does one deal with negative reviews posted online, justified or not? In my business, this question has come up a few times this last month, and in doing some research on this very topic, I came across this blog post that I would like to share: The management of reviews is like herding cats in a leased warehouse with no key to get in. Now, if you own that warehouse, you have control. Did you know that responding to a negative review on any directory or […]
4 Ways to Get More Google Reviews
I happened to come across this blog post which is so pertinent and one of the most overlooked marketing tactics, so I wanted to share: As posted on March 14, 2018 by Postcardmania.com “Have you ever searched for a new local dentist, restaurant, landscaper, etc. and noticed that one business had 26 Google reviews full of 5-star ratings — While a competitor had a couple — or even ZERO — reviews? Ask yourself this: What do you think about a business with just one or two reviews (or worse, none)? Your trust […]
Why You Need to Upgrade Your Website to Https
Google Has Announced a Deadline to Upgrade Your Website As published in the Search Engine Journal today, “Google has announced a deadline of July 2018 as the date for when Chrome will begin explicitly warning users if a site is insecure.” The SEJ article further states that “more than 50 percent of Internet browsers worldwide are Chrome, meaning this change may have a significant impact on web publishers.” What you can expect “A prominent warning may affect how secure users feel and may cause some visitors to leave a site, which will negatively impact a sites bounce rate, advertising impressions, affiliate clicks, and e-commerce […]
How to Leverage PowerPoint Presentations for Greater Online Exposure
File sharing is a fairly well-known SEO strategy but generally, people think about sharing videos, pdf and image files. But did you know that you can also share your PowerPoint Presentation (PPT) files? For those not familiar with the concept, PPT submission is the act of sharing/uploading a PPT (Microsoft Powerpoint Files/Presentation Files) to websites that allow the users to do so (see a list of sites below). PPT presentations are seen as highly relevant content that has visual and graphic assets. The Benefits of PPT Submission: Submitting PowerPoint presentations on various websites will help your website and brand gain massive […]
8 SEO Trends That Will Dominate 2018
I was just wondering what Google has in store for us for the year 2018 when I came across this write-up in Search Engine Land, my favorite go-to publication all things concerning marketing online. Search Engine Land writes: With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. […]
3 Best Ways to Optimize Your YouTube Videos and Get More Targeted Views
Now that more and more local businesses are adding video marketing to their online marketing mix, I am asked this question often: “How do I get my videos ranked on YouTube and Google?” With that in mind, I would like to share with you a good article I found on www.socialmediaexaminer.com that does a good job explaining what to do So, here it goes: #1: Reach Local Audiences by Adding a Location to Your Videos Adding your location to your YouTube videos will make them geographically searchable, which can help you get more quality views. It’s better to focus on getting 100 quality […]
Are You Using Content Marketing Effectively?
You may have heard “content is king” when it comes to ranking your website. But when it comes to creating content in your Search Engine Optimization projects, whether it’s for: – content for your money websites – content for your PBN websites – content for your syndication accounts – web content for your YT summaries, and more you need to make certain that you create top quality, one-of-a-kind content. Writing quality content is very time-consuming, and having top quality content written can get pricey, specifically if you run multiple websites and blogs. So exactly how do you generate unique and […]
Snap just made it easier for brands of all sizes to create ads on the platform
As of July 17, advertisers of all sizes will be able to create full screen video ads in less than two minutes using just a web browser, thanks to a slick new creative tool called Snapchat Publisher. Two minutes is all that it takes to make a Snapchat ad with the company’s new tool recently released. Now, the floodgates are opening. It’s a blessing for advertisers, but it could be a curse for users and Snapchat? Just last month, Snapchat made it possible for brands of all stripes to buy ads via a self-serve buying option called Ad Manager. Now, […]