Web Design

 

A well designed website is the most important tool you will purchase for your small business.

When it comes to web design, it is far more important to focus on the marketing aspect than the graphic aspect, well at least in my opinion.

In fact, a professionally, well designed website will

  • Build credibility for your business
  • Instill confidence in the prospective client/customer
  • Allows the consumer to check out your business first and is your 24/7 sales assistant.

Many business owners think that since they are not selling something directly from their website, there is no point in having one… THAT IS FAR FROM THE TRUTH

Components of a well constructed website:

  • One that inspires visitors to take the desired action
  • One that is visually appealing
  • One that has most important information above the fold
  • One that is easy to navigate
  • One that is built around keywords that people actually search for
  • One that is search engine optimized
  • One that has conversion tools built into
  • One that has a call to action on EVERY PAGE
  • One that has social media integration
  • One that is mobile optimized if your business is an instant demand type of business, such as lock smith, a Restaurant, or any emergency type of service.

Mobile Optimized Websites

More people are now searching on their smart phone.  It is predicted that by 2014 there will be more mobile users than desktop users. Regular websites are not built for viewing on phone and depending on what type of business you are, you may need a mobile version as well

Elements of a mobile site:

•Must load fast
•Show What I Need to Know Now
•Point to an offer
•Click to call option
•Easy to navigate

Remember, you only have less than 15 seconds to make a first impression.

Studies have shown that a poor quality, outdated website can hurt your business!!!!