My New and Favorite Keyword Research Tool Review
Performing SEO services and consulting with clients I review websites almost daily, and a large majority of those sites I review were built around a product or service the owner thought was a good idea to bring to market. This is being done without any research and knowing if there is a demand for it or what keywords prospects are searching for. I cannot stress enough the importance of competition and keyword research BEFORE creating a website, and even before starting a business. Doing so would be like building a house without a foundation. Unless you know if you have a target market and what your target market is searching for, how many searches are done each month, and then structure your website content around those keywords or keyword phrases you stand little chance of your webpage being displayed to the searchers by the search engines.
There are many good keyword research tools on the market and over the course of 8+ years I’ve probably tested them all. The 2 I most commonly use are Market Samurai and Google’s own keyword tool. But that’s about to change: There is a new kid on the block: StoryBase.com
I love StoryBase, it is easy to use and allows you to “see the world through the searcher’s – your prospect’s eye”. It’s incredibly valuable to plan out your web content and blog content strategy and you can now do so with their topic-based search tool’s categorization of search results. I go as far as to say that to this end “StoryBase to be better than anything I have tested before.”
Once you log in, the StoryBase dashboard is straightforward and easy to grasp for a new user. You will find an overview, questions, phrases, words, and audiences tab and a subtab “word” within. Each tab’s findings are ranked by relative popularity (or search volume if you select the dropdown option by popularity).
The overview page gives you a bird’s eye view of the overall results from your search. Including the total number of phrases regarding your topic and the total number of searches involving those phrases that occurred in the last 12 months; as well as demographic information at the bottom.
On the left-hand column is where things get really interesting and useful.
Here the search results render complete questions asked in a calendar year with your given topic on Google and Bing. For example, the topic I researched was “marketing”. Within the questions tab, I learned that the most often asked question – with 12,100 searches is “what is marketing”? As any internet marketers knows, the number one strategy to attract traffic to your website is content creation. This tool can help you (and me) map out future content such as blog posts, white papers, videos and such, based on the most often asked questions. Writing about what people want to know is a win win!
Within the phrases tab, StoryBase displays the top phrases associated with your keyword search. Contrary to the Questions tab which displays sentence structured questions that are searched for, the phrases tab picks up more concise searches that incorporate the keyword. For example, the top phrase was actually “marketing”, which also happened to be the key search term for my test.
Each section has another tab within called “words”. Here you will find singular words that are related to your search phrase and searched for in a year’s time. This might be helpful to find additional words for SEO purposes.
This tab gives you the averaged gender and age of the audience searching a particular term. This is a great tool for either honing in on your ideal target customer, or tweaking your sales message and creating your Avatar.
Analyzing the demographic results may reveal some interesting “ahas”. For example, for the search term “marketing” the demographic data shows that 59% of searchers are female. This would lead to the assumption that the field of marketing generally is more female dominated than male. The age range of 36-49 could lead to the deduction that this search term is more widely searched for by individuals in mid-career positions, ie: Marketing Directors and Managers.
My Keyword Research Tool Review Summary
StoryBase is a simple, easy-to-use keyword research tool that allows marketers to gain insight on how often a keyword or keyword phrase is being searched for, learn what related questions are being asked for content creation, related words, and just who is searching that topic to begin with. Great tool for that initial content mapping research, but it does not provide insights on if this particular piece of content was already publishes, who published it and how often content was shared. For this missing piece of information I recommend BuzzSumo, another great tool for your tool box.
Pricing for StoryBase is very reasonable. Free if you only need 10 searches a month. Check the website for more information.
On a last note, at this time StoryBase only compiles search results for the United States and Denmark, rendering the tool ineffective for other countries or companies with markets outside of these regions.
Go ahead, give it a try and let me know how you like it.
Happy Internet Marketing!