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Snap just made it easier for brands of all sizes to create ads on the platform

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As of July 17, advertisers of all sizes will be able to create full screen video ads in less than two minutes using just a web browser, thanks to a slick new creative tool called Snapchat Publisher. Two minutes is all that it takes to make a Snapchat ad with the company’s new tool recently released.  Now, the floodgates are opening. It’s a blessing for advertisers, but it could be a curse for users and Snapchat? Just last month, Snapchat made it possible for brands of all stripes to buy ads via a self-serve buying option called Ad Manager. Now, […]

Why Apple might need Samsung for the iPhone 9

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A 3D concept of what Mashable thinks the iPhone could look like in 2020. Image: loris ravera/mashable As the world braces for the iPhone’s big 10 year anniversary later this year, chatter is already beginning to bubble up about next year’s version, unofficially dubbed the “iPhone 9.” The latest rumor involves one of Apple’s biggest rivals, Samsung. According to a report Korean publication The Investor, Apple is expected to tap Samsung to produce the chips that will power the high-powered iPhone 9 next year. SEE ALSO: Future iPhones won’t have a charging port here’s why The publication says Samsung’s purchased […]

WordPress.com gives you more options to share your posts on social networks

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WordPress.com is slowly but surely replacing all those clunky social sharing plugins that you use. With the recent update, you can now schedule tweets, Facebook posts or LinkedIn updates in WordPress.coms admin interface. WordPress.com has had social sharing features for years, but it used to be very basic. You could connect your Facebook or Twitter accounts with your WordPress.com account so that it would tweet and share your articles right after you published something. There was no way to configure the message, share multiple times or schedule a social post. More recently, WordPress.com introduced a brand new sharing section below […]

Google launches its AI-powered jobs search engine

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Article originally posted on  Tech Crunch. Looking for a new job is getting easier. Google today launched a new jobs search feature right on its search result pages that let you search for jobs across virtually all of the major online job boards like LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder and Facebook and others. Google will also include job listings its finds on a company’s homepage. The idea here is to give job seekers an easy way to see which jobs are available without having to go to multiple sites only to find duplicate postings and lots of irrelevant jobs. With […]

Beware of Content Spinners That Get Your Site Penalized

by admin_birgitta23
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Those of us that have blogs know only too well how time consuming and tedious, not to mention brain wrecking it can be to keep your blog(s) fresh with new content. But original and fresh content is a vital step for SEO. Writers block anyone? So it makes sense to create one piece of content and use content spinners to get several versions of it that can be posted all over the web.  But beware, tactics like these can get your site penalized by Google if the spun content isn’t up to par.  Google hates spun content!  So it is […]

My New and Favorite Keyword Research Tool Review

by admin_birgitta23
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Performing SEO services and consulting with clients I review websites almost daily, and a large majority of those sites I review were built around a product or service the owner thought was a good idea to bring to market. This is being done without any research and knowing if there is a demand for it or what keywords prospects are searching for.  I cannot stress enough the importance of competition and keyword research BEFORE creating a website, and even before starting a business.  Doing so would be like building a house without a foundation.  Unless you know if you have a target market […]

Google Announces Major Changes Again

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Oops- Google is at it again! Last week at the Google Performace Summit the search engine giant announced major changes to its biggest products. New features for Google Maps and local search , Analytics and AdWords are scheduled to debut over the next few months; with the promise that the proposed changes will help small business owners better target their digital marketing to local customers and smartphone users. Jerry Dischler, Google’s vice president of product management, said in his keynote speech that mobile devices have erased the “dividing line between the digital world and the physical world.” He also said that […]

How to Boost Your Local and Organic Rankings

by admin_birgitta23
in SEO
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Looking for ways to get higher rankings in the search engines? Build a good portfolio of high quality and authority backlinks. A good portfolio of backlinks* is hugely important in search engine marketing, for local and organic SEO. Even with the barrage of zoo animals Google has thrown our way that hasn’t changed for years, and it’s unlikely to change in the foreseeable future. What has changed however, is how we get links, whether that’s building them, requesting them, earning them, or even buying them. Building a “naturally looking” link portfolio is the key and high authority links are in […]

Are You Using Facebook Messenger for Your Business?

by admin_birgitta23
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So you’ve created a fan page for your business.  How is it working for you so far?  Are you utilizing all the whistles and bells available to you?  If you are like most, probably not. In today’s post let me share with you the benefits of using Facebook Messenger. There are 800 million people who use Facebook Messenger each month. The instant messaging service is available to anyone, whether they have a Facebook profile or not. When Messenger first became available for business pages, Facebook users could message page owners and the page owners could reply. Now, any page owner […]

What’s Changed in SEO?

by admin_birgitta23
in SEO
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In spite of what you may have heard, not that much. SEO today is still based on 2 main things: On page content ( must be relevance to search phrases and be of good quality) Quality backlinks from other websites pointing at your page. What are Backlinks? Backlinks, are links pointing to your website from another site.  Inbound links were always important, what has changed however is the quality of links pointing to your website. The number and the quality of backlinks are one of the factors considered by Google to determine where to rank a site. Other factors that come into play are: How […]
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