So you've created a fan page for your business. How is it working for you so far? Are you utilizing all the whistles and bells available to you? If you are like most, probably not.
In today's post let me share with you the benefits of using Facebook Messenger.
There are 800 million people who use Facebook Messenger each month. The instant messaging service is available to anyone, whether they have a Facebook profile or not.
When Messenger first became available for business pages, Facebook users could message page owners and the page owners could reply.
Now, any page owner can respond to anyone who has commented on their page, privately or publicly. The ability to direct message your audience is extremely powerful, especially since Facebook would rather have users stay on their platform (rather than jumping over to email).
More than 89% of users access Facebook on their mobile devices and they check Facebook 14 times a day. Those people have an intimate relationship with Messenger.
When your company starts conversations with users, you’re befriending them on that level. This is how to change business relationships into personal ones. To keep privacy levels in check, businesses can’t download the email addresses of fans nor can they initiate conversations with users.
Globally, Facebook continues to roll out Messenger features designed to help businesses efficiently manage their communications.
Why Send Private Messages?
Some of the biggest benefits to being able to private message your customers are related to customer care. Here are a few ways to use Messenger:
- Strike up a conversation when someone new likes your page
- Answer questions about products or services. Prospects who are looking to make a purchase might want to ask you questions privately first.
- Encourage prospects to contact or message your business so you can give them the information they need to pull the trigger on their purchase.
- Real-time conversations giving customer support. If customers are having an issue with their purchase, Messenger is an immediate way to assist them.
- Order confirmations and shipping info, and invite them to check out related products.
- Messenger is also helpful when customers need to give you their private information to resolve an issue.
- Handle complaints. When you get negative comments from users, Messenger allows you to take the conversation offline on the same platform and defuse them pretty quickly.
Facebook makes it easy to personalize your communications by displaying personal details of the people messaging you to the right of their message. Facebook links to their profile and tells you if the person has liked your page and when, any previous communication between you and where they work, went to school, live and are from.
To turn on Messenger for your page, go to Messages under General Settings and then click Edit. Select the option to allow messages to your page, and click Save Changes. Be sure to configure Messenger to your needs.
Add a Messenger Box to Your Website
Add a box to your website that showcases your page’s timeline and upcoming events, along with the ability to private message your page. This will encourage your website visitors to contact you on Facebook with the new and improved Page Plugin.
If you’re interested in adding the Businesses on Messenger feature to your website when it becomes available, go to messenger.com/business.
Messenger for Business is an excellent tool for instant contact and connection with prospects and customers.
Learn your way around Messenger, explore the different settings and write custom messages for your prospects and customers. The more you know about Messenger, the better you’ll be able to use it for your business.
Wishing you the very best,